The Ultimate Guide to Print
Sumo Admin
March 9, 2026
We love developing brands. Whether it is working with a new start-up business to create a new corporate identity or helping to revitalise and re-energise an existing logo, we will work with you to establish a strong, striking corporate identity and style that will sit at the heart of all your internal and external communications and differentiate you from your competitors.
Our graphic designers will work closely with you to create a brand identity that will reflect your businesses core values, goals and culture. First of all we will create a comprehensive list of goals which will allow us to focus on making sure your new corporate identity fulfils its purpose and adds value to your business. They will then design a number of potential options for you, selecting and presenting only the most suitable ideas to you. These designs will then be professionally presented for consideration so that you can select the most suitable identity for your business.
We recently collaborated with Brunch, a small start-up coffee shop located in an extremely prominent location in the middle of Teignmouth’s town centre. We were challenged to design a brand identity that would differentiate them from the crowd, conveying a bright and energetic personality. Therefore, we began by immersing ourselves in their vision, understanding their goals and target audience, as well as exploring the local coffee scene.
Through discussions, a clear brand narrative emerged. Brunch isn’t just about coffee; it’s about creating a relaxed and welcoming space for friends and families to gather, unwind, and savour delicious food. It’s a place to nourish your day whilst enjoying a leisurely break amidst the coastal charm of Teignmouth. It was also important to Ray and Kevin for the identity to be representative of them…. fun, bold and full of spirit!
From these insights an identity emerged, which included a logo, vibrant colour palette, and some stylish typography.
Through this collaborative process, Brunch now boasts a brand identity that truly reflects their unique offering. All the visual elements work together to create an identity that will resonate with new and existing customers and as Brunch expands to new locations, their strong brand identity will be a key asset in their growth strategy.
The Phoenix, a beloved gastropub nestled in the heart of Chudleigh, South Devon, tasked us with creating a comprehensive rebranding. This included developing a distinctive brand identity, as well as designing a range of marketing materials such as signage, menus, advertisements and creating a new website.
To visually capture The Phoenix’s unique identity, we created a vibrant colour palette, elegant typography, and striking imagery. This cohesive brand identity was then translated into engaging signage and marketing materials. Eye-catching signage guides patrons to the gastropub, while visually appealing menus and promotional materials tempt their taste buds and highlight the culinary artistry and comfortable atmosphere within.
Having built a loyal following, Tracey and Ian recognised the need to modernise their online presence. Their existing website, while functional, no longer aligned with the elevated brand identity. Our team worked closely with them to create a visually stunning and user-friendly website that would captivate visitors and streamline the booking process.
A key priority was to provide flexibility and control over the restaurant’s availability. We integrated a powerful booking plugin that allows Tracey to easily update opening hours and close specific time slots, ensuring that customers always have access to accurate information. This feature provides invaluable flexibility especially during the challenges posed by the COVID-19 pandemic.
We also produce brand guidelines (also know as style guides) which will help you and your suppliers understand how to use your new identity.
Brand guidelines are a clearly defined set of rules and standards that communicate how your brand should be represented to the world. Brand guidelines help businesses ensure brand consistency and demonstrate what the company is, what it does, and what it stands for.
Whether you have an existing brand that needs a set of guidelines or if you need a set of guidelines developed alongside your new identity, we can put together the core components in a visual manual of how your brand logo, photography, typography and colour, amongst other things, should be used.
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Your logo may be the first symbol or graphic element that your potential customers or consumers see. It gives them a first impression and, no doubt, it must be good. A good logo creates an instant connection, capturing attention and sparking curiosity. It should be relatable, speaking the language of the target audience and reflecting their aspirations or desires. By being memorable and impactful, a logo can leave a lasting impression, fostering familiarity and trust.
A strong logo resonates with potential clients by effectively communicating the brand’s message and values. It’s more than just an icon; it’s a symbol that evokes emotions and associations tied to the brand. Ultimately, a logo that resonates with potential clients becomes a powerful tool, acting as a bridge between the brand and its audience, inviting them to engage and form a meaningful relationship.
This is a good question and one that gets frequently asked. The honest answer is, you can’t put a precise figure on a bespoke service like creating a logo. If you Google online for ‘logo design’, you will be inundated with hundreds of different links offering logo design services, however, will they reflect the true cost and will you get what you want.
Designing a logo is not just simply choosing a nice font and playing around with different shapes and colours; there are many other factors involved which determine the value of a professional logo design. If you choose to go with a professional logo designer, as with any service provider, you need to research them check out what they have done before. You will be paying a expertise, skills and time so the rates for these will vary depending on the designers experience and how long it takes for them to create your unique logo design.
Depending on different factors, a professional logo design can cost anywhere between £500 and £2,000 for a small business and £3,000 to £5,000 for a medium sized business. For larger companies, who will require a lot more than just the logo, the cost can be anything from £10,000 upwards (this will usually include a full identity and guidelines on the logos use). Good logo designers charge for the time they will spend on your designs (research, development and fine tuning etc). Always get a quote and a breakdown of what it is you are going to get at the end of the project.
Brand guidelines, or a style guide, is a comprehensive document that serves as a roadmap for maintaining consistency and coherence in a brand’s visual and written communication. It outlines rules and standards regarding the use of logos, colours, typography, imagery, tone of voice and other elements that make up a business’s ‘brand’. These guidelines ensure that all marketing materials, whether digital or print, adhere to the brand’s identity and maintain a cohesive look and feel across various platforms. They act as a reference for designers, writers, and anyone else who may be involved in creating content for the brand, providing clear instructions on how to use brand assets to reinforce recognition and establish a cohesive brand image. Additionally, brand guidelines serve as a tool for preserving the brand’s integrity and ensuring consistency in messaging, fostering trust and recognition among its audience.
Brand overview: a brief introduction outlining the brands mission, values and personality.
Logo use: a set of guidelines on proper usage, variations, clear space, minimum sizes and examples of what not to do.
Colour palette: primary, secondary and accent colours, RGB, CMYK and Hex values as well as guidance on where and how to use each colour.
Typography: specifications of fonts, including primary and secondary typefaces, font sizes, styles and usage in different contexts (headings etc).
Imagery guidelines: guidance on styles, types and use of images including photographs, illustrations or graphics that align with the brands aesthetics.
Voice and tone: descriptions of the brands voice, tone and messaging guidelines including examples of language to use or avoid so as to maintain consistency.
Layout and design elements: examples and rules regarding layout, grids, spacing and design principles to maintain visual consistency.
Different platforms: specific instructions for adapting the brand’s identity across various mediums and platforms.
Brand applications: recommendations for applying the style guide to different branded assets like stationery, packaging and merchandise etc.
Effective brand guidelines serve as a comprehensive manual for the presentation and promotion of a brand. They encompass the brand’s mission, vision, core values, and personality. These guidelines should articulate the use of logos, color palettes, typography, imagery, and voice in a way that ensures consistency across all media. Good brand guidelines are both flexible enough to foster creative expression and detailed enough to maintain brand integrity. They are crucial for creating a coherent identity that customers can recognise and trust.
Brand guidelines are essential for any business invested in maintaining a consistent and coherent brand identity. This includes businesses of all sizes, from start-ups to established corporations, as well as non-profit organisations, educational institutions, government bodies, and even personal brands. Designers, marketers, content creators, and anyone involved in producing materials that represent a brand benefit from a set of guidelines. They serve as a remit, providing clear directions on how to portray the brand visually and verbally across various platforms, ensuring a unified and recognisable identity that resonates with the audience.
Yes, a brand can exist without a logo. While a logo is a significant element of a brand’s identity, it’s not the sole component. A brand is a culmination of experiences, perceptions, and relationships that people form with a product or service. Other elements such as a distinctive name, a consistent theme or style, a unique voice, and a specific set of values can establish a brand’s identity. In some cases, companies may opt for a logotype or a brand mark that is typographic rather than a traditional logo. A brand’s essence is communicated through every interaction and touchpoint with the audience, logo or not.
